SERIOUS TECHNOLOGY - Triple Vacuum Insulated for extreme temperature retention!SERIOUS WARRANTY - Lifetime warranty! Yes you read that right - if your SIC cup ever fails to live up to it's expectations we will gladly get you another one or refund your money!SERIOUSLY STRONG - Made from kitchen grade 18/8 Stainless Steel the SIC cup is ready to roll with you anywhere you wantHIGH END FINISH - using only the finest powder coat and water designs on the market for a best in class finish!